Thinking of You Week

When is Thinking of You Week?

Thinking of You Week starts on the 15th September 2025.

What is Thinking of You Week?

Thinking of You Week is the week that sees people across the world send cards to friends, loved ones, work colleagues, neighbours to say hello, thinking of you, share a joke or just to reach out and connect.

ToYW was launched in 2014 by the UK Greeting Card Association. The event quickly gained traction and is now a popular national occasion that has spread to other parts of the world including the USA, Australia and New Zealand. The week is actively promoted by many high street retailers including Cardzone, Scribbler, Sainsburys, Card Factory, Tesco, Blue Diamond, Asda, Clintons, Scribbler, Sainsbury’s, Morrisons, House of Cards, Stationery Supplies, Co-op and Moonpig and over 1000 independent retailers.

Here’s an introduction video we launched for our 2022 campaign:

The Thinking of You Week Website

The GCA have a dedicated Thinking of You Week website for the UK and there also a dedicated Thinking of You Week USA website too. The website is the place to go for all the latest ToYW news and information on how to get involved.

How to get involved

The ToYW website has lots of information on how to get involved for Publishers, Retailers and Schools. There’s also a Thinking Of You Week Toolkit to help promote the occasion within your organisation and to your customers both in person and online via social media.