As part of our Meet The Member series, we asked
The Art File to tell us a bit about their story.
What is the name of your company?
The Art File
When did you first start the company?
1st September 1997
Where is your business based?
Nottingham
Why did you decide to set up your company?
We felt there was an opportunity within the market to focus on publishing contemporary art cards.
What is the Unique Selling Point of your business? What makes your products particularly special?
We are fortunate to work with some of the most talented designers in the UK and are constantly pushing the design and technical boundaries to produce unique cards that people enjoy buying.
How do you sell your products? (Online only, wholesale, via a physical shop etc)
Our cards are sold worldwide through a broad band of design inspired retailers which include leading high street names and an array of excellent independent stores.
What do you like most about the industry?
We love the British Greeting Card Industry which leads the world in greeting card design. Greeting cards are amazingly powerful and bring happiness to millions of people every day. To be part of this great community makes us very proud indeed.
How can people find you?
Hot Topic Additional Question: Diversity and Inclusion are key values to the GCA and we’d love to know more about what your company does to support Diversity and Inclusion?
Our industry, through creativity and innovation is a global springboard for diversity and inclusion. Designers from every background and every culture can and do work within our industry. Two years ago, The Art File were thrilled to launch a large contemporary collection of cards called Peace & Blessings by award winning designer Zakera Kali. This beautiful collection celebrates the wonderful diversity within the UK with a range of key cultural festival cards.
Hot Topic Additional Question: The GCA is committed to ensuring that our industry is environmentally friendly and we’re keen to hear more about your business does to help the environment.
We have significantly reduced our single use plastic across all products. Almost all of our cards are naked (no plastic cello wrap), we have removed plastic packaging from two thirds of our boxed products, and acetate we do use for more delicate products is made from recycled plastic and is itself recyclable. The Art File is proud that all of its greeting card, gift bag, and gift wrap board is sourced from FSC Sustainable Forests.
Are you a member of the GCA? Would you like to be featured in a Meet The Member article? If so, get in touch with the GCA.
