This webinar is aimed at new, fledgling publishers, we’ll discuss the opportunities and costs of investment in retail Point Of Sale (POS). Such as Greetings card fixtures, spinners, FSDU’s, slat wall shelves, slat wall, hooks, clip strips. Etc. All of these can be used to promote your brand, create value, raise awareness & interest, and...
GCA local events are about meeting up to chat about cards over a cup of coffee, or a drink after work. Please note this is solely a networking event and not a selling opportunity; it’s about sharing ideas and also feeding back to the GCA about issues where support is needed.
Festive Friday is the day when everyone in the greeting card industry, and card lovers everywhere, send their Christmas cards. Receiving Christmas cards reminds people to send theirs. So Festive Friday starts the annual exchange of Christmas cards!
A session based on negotiation skills and how to apply them in the context of a retailer negotiation alongside an insight into the nature of retailer contracts and commercial terms. ● Negotiation skills the basics ○ Preparation is key ○ Making a plan ○ Breakpoints ○ Question Effectively ○ Trade concessions effectively and conditionally ○...
The GCA’s Dragons Speed Dating is a fantastic opportunity to meet key retail buyers! Publishers get the opportunity to have a 10 minute meeting with 3 different buyers, one national account, one small group and one independent. Publishers can also submit up to 3 cards for each of the 18 buyers' goodie/sample bags. Find out...
Thinking of You Week is a special week that harnesses the emotional power of greeting cards to create a wave of love, caring and happiness. Sending and receiving handwritten notes and cards can have a positive impact on our well-being and mental health. Connect with your loved ones, friends, and acquaintances by sending a card, handmade or...