The GCA Webinars are a live series of online presentations on key topics relevant to our industry. Participating viewers will be able to submit questions and comments.
The power of Instagram for greeting card businesses
The way that people engage with brands, products and businesses is changing, and social media is playing a key role.
The webinar will be hosted by Nicola Webster, owner of NJ Webster Consulting. Nicola’s background is in brand licensing, working with brands and manufacturers in many industries including greetings and stationery. She set up her own consultancy in 2019 specialising in social media training and works with brands and businesses to bring their products to life on social media. In 2023 Nicola worked with the Progressive Greetings team on the Instagram account for PG Live.
This webinar will cover:
How to optimise your Instagram profile
Where and What to post (Including when to choose posts, reels or stories)
Maximising your reach with hashtags, stickers, music and location tags
Keeping your audience engaged
Host: Nicola Webster, NJ Webster Consulting @_njwebster
Date: 10.30am, Thursday 19 October 2023
Duration: 1.5 hours
Cost: FREE for GCA members
Files, Formats and Finishes
How to prep print-ready greeting card artwork and add unique finishes.
The aim of this webinar is to prepare publishers of all sizes for a stress-free printing experience. Eliminating time consuming alterations and amendments by sharing clear instructions for building print-ready artwork, right first time and every time. The webinar will cover the basics of preparing files for both digital or litho print and tips on how to avoid some of the common pitfalls.
Host: Paul Brooks, Pre-Production director at Loxleys print
Date: 10am on Thursday 26th October 2023
Duration: 1 hour
Cost: FREE for GCA members
Four ways to be your retailer’s dream supplier
Considering the commercial pressures that all sectors of the economy are experiencing, there has never been a better time to pause for a moment and consider how brands and distributors can capitalise on their relationship with their retailers.
In this webinar, Aspin will examine how, greeting card publishers and distributors can assist retail customers to achieve greater success at merchandising and selling their branded products. We will offer practical advice on how you can truly “stand out from the pack”. We believe this insight, based on 25 years of supporting multiple customers in the sector will help you become an easier company to do business with – and guarantee success for all parties both this year and beyond.
Host: Lizzi Benger: Customer Success Manager
Date: 10am on Tuesday 28th November 2023
Duration: 1 hour
Cost: FREE for GCA members
