The government has asked for input into their industrial strategy, a proposed 10-year plan for the economy. The government aims for this “to deliver the certainty and stability businesses need to invest in the high-growth sectors and drive long-term economic growth“. The government will publish the final industrial strategy in spring 2025.
GCA has submitted a response to the Department for Business and Trade on behalf of the industry, this can be downloaded below.
The UK greeting card industry contributes over £1.5bn a year to the UK economy, and cards are woven into the cultural fabric of Britain. Greeting cards connect people and communities, support mental well-being, deepen social bonds, and are a gateway purchase driving footfall to high streets across the nation. It is important that our voice is heard by government, and our high streets are recognised in this strategy. Our response gives a clear insight into our industry, challenges we are facing and contains a number of recommendations.
Conclusion and Summary of Recommendations of GCA’s submission
The greeting card industry is much more than an economic contributor. It is a stabilising force for high streets, a champion of regional growth, promotes mental wellbeing and is a linchpin of cultural identity, and that helps define what it means to be British. By supporting our sector in the ways outlined above, the government can point to an investment in a symbol of British resilience, ensuring that every community—from the smallest village to the biggest city—remains connected, vibrant, and economically strong.
In conclusion, we urge the government to embrace a balanced industrial strategy that preserves the traditional high street sectors alongside emerging industries, and meaningfully consider the related policies we have proposed. This approach will create a more inclusive, resilient, and thriving economy for all, ensuring that no community is left behind
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