Our #Cardmitment campaign reminds everyone about the joy of sending and receiving cards, and continuing to enjoy them as part of the seasonal decorations in their homes! We’re also encouraging everyone to ‘buy and send their Christmas cards early’.
We in the card industry need to lead by example – we’re asking everyone to write their cards in November, and also to work within their community to have cards ready to post by 29th November to start that first wave of card sending!
See how to get involved below. Also the GCA’s toolkit, which includes banners, posters, leaflets social media logos, is available to download below!
Cardmitment Challenge
The Cardmitment Challenge starts on November 1st and spans over 7 days on social media platforms. This initiative provides an opportunity for the entire greeting card industry to connect with their customers and collectively promote the joy of sending cards to a broader audience. And remind everyone to start writing their Christmas cards!
See the prompts on the Cardmitment Instagram post and for more details head to the blog which gives you a step by step instructions on how to create your Pam spoof reel.
Festive Friday
Festive Friday 2024 is on the 29th of November. Festive Friday is the day when everyone in the greeting card industry, and card lovers everywhere, send their Christmas cards. Receiving Christmas cards reminds people to send theirs; so Festive Friday starts the annual exchange of Christmas cards! Find out more here!
Caring at Christmas
Caring at Christmas started in November 2022, when Matt Genower, of Five Dollar Shake, had the wonderful idea of bringing Christmas cards into their local care homes, helping the residents write cards to their loved ones and get the Christmas spirit underway! It was so well received that we rolled it out across in 2023 with GCA members across the country getting involved… And in 2024 we’d love to see the tradition upheld and help start a wave of Christmas card sending!
We now have a number of care homes wanting to be connected with GCA members! We’d love to see this initiative spread further this year and also help generate media interest and buzz around the campaign. It’s not too late to get involved – there are care homes all around the country who would love to take part. Here is our guide on how to get involved.
The Write Before Christmas
The Write Before Christmas is an initiative to engage your community, and bring people together to write their Christmas cards.
The tagline was the brainwave of GCA member Sarah Laker, owner of award winning retailer Stationery Supplies, with stores in Marple and Wilmslow and online at Giraffe Gifts
The GCA would like to see everyone in the industry coming together, perhaps teaming up with another local business and running their own The Write Before Christmas Event. It can be whatever works for your community, and will remind everyone about the joy of connecting with friends and family at Christmas. Want to find out more!
Christmas Retailer Packs
Our #Cardmitment toolkit below will remind your customers of the power of the mighty greeting card! The logo and GCA #Cardmitment toolkit have been designed by Sarah Jackson of Stormy Knight, for retailers to use to remind consumers of the joy of sending and receiving cards.
If you are a retailer and would like to join the retailers Cardmitment WhatsApp group please contact admin@gca.cards.
There is a flyer that explains the campaign, and how you can join in, plus four Christmas posters reminding people to spread some joy by sending Christmas cards. There is also a handy card tent with the last postal dates on the reverse – pop it by the till as a handy reminder to your customers as well as your staff!
Further information
For some PR top tips and advice to help you share the joy of cards see our blog to help you secure press coverage this Christmas
Login to see all the latest 2024 Media Coverage on cards secured by the GCA
Latest on our #Cardmitment campaign
What makes us British? Our Mantelpiece
Downloads
