GCA podcasts – capturing greeting card history to inspire the industry of the future
Talking Cards with Industry Leaders, the Greeting Card Association’s podcast series, is a look at key greeting card designers, publishers and individuals whose passion, drive and talent has influenced and shaped the history of our industry.
It is hoped that listening to those who have made a major contribution to our industry talk about their journey, and advice they’d give their younger self, will help and inspire the next generation of our wonderful industry.
GCA Meets – David Greaves of Emotional Rescue
David Greaves, co-owner of Emotional Rescue, left school at 16, and went on to become one of the most inspirational leaders in our industry.
At the GCA’s 2021 Conference, in his home town of Manchester, David shared a very personal and inspiring insight into his career. His speech, A Fortunate Opportunity, included a brutally honest and frank snapshot of his business life and childhood. David’s passionate speech can be summed up with the two classic clichés of, “Rags to riches” and “In the face of adversity” inspired and stayed with all who heard it.
In May 2023 David Greaves spoke to GCA CEO Amanda Fergusson about his career and the importance of seizing those key moments in life. In this podcast David also reflects on the massive growth in the card industry in early 1990’s, sharing his insight into the card industry and his thoughts about risk, the importance of good marketing and “product, product, product”.
Timeline
Emotional Rescue
Emotional Rescue are one of the most successful humorous greeting card publishers in the UK, supplying a larger humour card offer across birthday, captions and seasonal designs to independent stores, high street multiples, grocers and also on-line retailers.
David shares his top tips and looks at what separates Emotional Rescue from competitors. Talking about outsourcing, the importance of keeping things simple & concentrating on what’s important for your business, relationships and good product! He also speaking about the importance of enjoying work and the joys of influencing people!
The Social Media announcement that David was back at ER David with business partner and ER MD Brett Smith (R) and GCA CEO Amanda Fergusson (L)
Further Information
Visit the Emotional Rescue website to see more fab ER designs
Click this link for more podcasts and webinars
See our Meet the Member series for more insight into GCA members’ businesses.
Listen to the podcast
Available on Spotify, Amazon Music and other platforms. Just search for “Talking Cards with Industry Leaders“.
