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Latest updates from the GCA
GCA Market Report
Commissioned by the Greeting Card Association the annual GCA Market Report provides reliable figures for the greeting card industry for defined card categories based on its members UK retail sales. Once again the project was managed independently, confidentially and securely by Echo Research, the award winning market data company. The GCA Market Report can be…
#Cardmitment Toolkit
#Cardmitment Toolkit for everyone to use to remind people of the joy of sending and receiving Christmas cards
Share the joy of cards and secure press coverage for your business this Christmas!
Join our #Cardmitment campaign to encourage everyone to send cards this Christmas, and secure some press coverage to promote your business. GCA members across the country are working on initiatives to remind people about the joy and importance of connecting with their loved ones through greeting cards particularly at Christmas. Through fun activities and events,…
Cardmitment Challenge
Tis the season for giving and spreading cheer,
and what better way to do so than taking
part in the Cardmitment Challenge.
The Write Before Christmas!
The GCA is encouraging everyone to start writing their Christmas cards early, and post 2nd class to spread good cheer and create a wave of card sending! The Write Before Christmas is an initiative to engage your community, and bring people together to write their Christmas cards. The tagline was the brainwave of GCA member…
GCA Retailer Marketing 2024
Over 40 retailers joined GCA Council members at the GCA’s Retail Forum, kindly hosted by Jakki Brown after the 2024 Henries judging. The afternoon saw retailers share their successes and discuss ideas for promoting card sending and growing sales in 2024. See PGBuzz for full report GCA CEO Amanda Fergusson spoke about the work the…