The GCA has launched fresh new branding for Thinking of You Week – the GCA’s campaign to create a wave of love, caring and happiness by encouraging people to send a card a day during the last week of September.
“I’m delighted with our gorgeous new branding, created by graduate illustrator Miki Rose, who recently joined member company The Great British Card Company,” commented GCA ceo Sharon Little. “The new branding for the week will be seen across the Thinking of You Week promotional toolkit, which has all sorts of free goodies including a flyer (see below), event posters in different sizes, retailer hand-outs, social media cover photos, email sign-offs and sticker templates, all available free to download from the GCA website.”
Building on the event’s debut last year, the aim is to have Thinking of You Week promoted in shops across the country, on social media, by email and on websites. The toolkit gives retailers, publishers and anyone else who would like to get involved the tools to help organise events and promote them.
“It’s also really exciting that Thinking of You Week has already gone international with interest from the US, Australia, South Africa and Canada,” Sharon added. “Look out for the Thinking of You Week Toolkit, which is due to go live in June.”
