The Greeting Card Association commissioned OnePoll to research greeting card purchases. The survey was to understand more about the card buying habits of UK consumers, with a particular focus on how diversity, ethnicity and sustainability influence engagement with the category.
OnePoll is a survey-led marketing research company with offices in London and Bristol.
The research was undertaken in July and August 2021, and includes information on changes in purchasing during and after the COVID-19 pandemic.
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