As part of our Meet The Member series, we asked
Doodleshoe Paper Goods to tell us a bit about their story.
What is the name of your company?
Doodleshoe Paper Goods
When did you first start the company?
1st June 2018
Where is your business based?
Berkhamsted in Hertfordshire
Why did you decide to set up your company?
Working as a shoe designer I have always drawn cards for family and friends celebrations – I decided to see if I could turn it into a business.
What is the Unique Selling Point of your business? What makes your products particularly special?
My cards are all hand drawn and are produced in a sustainable way.
What is your best selling Greeting Card?
My best selling card is my Big Hugs card which is very simple and conveys exactly what it says! A big hug for those who need one.
What do you like most about the industry?
There is a real community spirit and room for everybody as the products are so diverse.
How do you sell your products? (Online only, wholesale, via a physical shop etc)
Wholesale to retailers, etsy, thortful.
How can people find you?
instagram: @doodleshoepapergoods or email jane@doodleshoe.com
Hot Topic Additional Question: The GCA is committed to ensuring that our industry is environmentally friendly and we’re keen to hear more about your business does to help the environment.
All the cards are printed on FSC approved paper and supplied with 100% recycled Kraft envelopes. They are individually packed in biodegradable cello.
Hot Topic Additional Question: Diversity and Inclusion are key values to the GCA and we’d love to know more about what your company does to support Diversity and Inclusion?
DoodleshoePaperGoods is a one man band – just me. I have supported diversity and inclusion by using my instagram account to show solidarity for the Black Lives Matter campaign. I also donate a proportion of my sales to a local homeless charity and NHS charities.
Is there anything else that you would like to add/highlight?
I love designing cards. It’s blooming tough out there at the moment but I do a little dance every time I get a sale and am thrilled when customers give me positive feedback. It gives me pleasure to think that my cards are making their recipients smile all over the world. There is no better feeling.
Are you a member of the GCA? Would you like to be featured in a Meet The Member article? If so, get in touch with the GCA.
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