Belly Button Designs

HELLO & WELCOME TO. . . .

Belly Button Designs – Putting a heart into our ART.

We are a unique, award-winning British brand based in Manchester. Celebrating over 25 years in business offering luxury, stylish greeting card collections. With a distinctive hand-drawn aesthetic, inspired by a love of colour, nature, and trend-led design. Our contemporary designs and consistently high ‘sell-through’ have earned us strong loyalty among leading retailers of all sizes. The Belly Button brand has become an instantly recognisable and top-selling success story for hundreds of UK and global retailers. With our aim is to create and deliver a unique premium retail consumer experience. .

2024 brings the beauty of coordinating our signature design style across our cards, gift wrapping and new giftware collections. The launch of brand new card ranges Woodcut, Botanique, Ditsy, and new editions to Meadow, Elle Bleu, and our award-winning ELLE range, plus fabulous new China giftware & stationery collections, all designed in-house! .
Committed to creating a high-quality product from the heart and with integrity, we take social and environmental impacts into great consideration. We resource and manufacture responsibly, our beautiful high-quality paper and boards are all FSC® certified and use 100% recyclable post-consumer waste, 100% plastic free & recyclable use card clasps. Working with our retailers and independents to present naked products. All supporting our growth, personality, and values, we embrace diversity in our collections, resonating with our wide and far-reaching audience. Our products are sold extensively throughout the UK into card, gift shops, garden centres, and department stores. Ranges are also exported to the USA, Australia, and Europe. We look forward to you joining our success story too!