All Shades

With All Shades, every card is an opportunity to make someone feel seen, understood and valued, no matter the emotion or occasion. Launched in 2022, I was inspired to found All Shades after a lifetime of experiences visiting card shops, gift shops and supermarkets to find a severe lack of relatable imagery for black or other ethnically diverse family and friends. Everyone likes to see themselves reflected in some way, whether it is on TV, in magazines or on the front of a greetings card so we decided to create and develop a range of every day cards doing just that.

Our cards blend modern luxury with distinct style, perfect for those seeking representation and quality. They are designed to resonate with the nuances of black culture and urban life and we would love to add a splash of colour to your shelves and entice some new customers into your shop!