Georgina Fihosy

Georgina is the founder and creative behind AfroTouch Design, an Afrocentric greeting card publisher providing culturally reflective cards.

A pharmacist by background Georgina founded AfroTouch Design 8 years ago whilst on maternity leave when she couldn’t find a greeting card with a black baby to send to a Nigerian friend, she decided to make one and quickly realised a gap in the market. Since then, she’s been on a mission to ensure a buying option on the high street and online for people looking for a more diverse range of cards.

In 2021, she became the first female black-owned greeting card publisher to be stocked by Waterstones, and that same year, AfroTouch Design was a Henries’ finalist in the very first diversity and inclusion category. AfroTouch Cards are now stocked by independent retailers nationally as well as department stores such as Selfridges, John Lewis and TJX Europe.

“As a small publisher with experience in wholesale, brokerage and licensing, I look forward to working with the GCA to support new publishers, particularly those publishers who are breaking down barriers by offering cards for people with protected characteristics. Giving a greeting card on any occasion is about spreading love and drawing a smile, and I believe that diverse cards offer a sense of belonging and representation, which is really important”.