Popular Trade Fairs For Greeting Card Publishers
Details of trade fairs held throughout the year with significant sections dedicated to greeting cards.
Sales & Distribution Support
How to survive your first trade show
An insiders guide to making the most of your first greeting card tradeshow.
Business Basics – getting started in the greeting card industry
Sarah Jackson from Stormy Knight covers some ‘business basics’ that are industry-specific and will equip you with the knowledge needed to start your own company in this creative and exciting sector.
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A Publisher’s Guide to Brokerage
A guide to Brokerage for Greeting Card publishers
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Starting Up – Export
Have you first enquiry from overseas? Wanting to learn about exporting greeting cards? This Starting Up blog has lots of useful tips and links
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Retailer Sarah Laker shares her top tips for selling into indies
Award willing indie, Sarah Laker, shares the key things she’s looking from all her suppliers, and her top tips for building your business with independent retailers.
Prepare to Slay the Dragon!
Everything that publishers attending the GCA’s Dragons Speed Dating event need to know! This blog contains information to help you prepare to get the most out of this popular event.
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How to find and keep a good sales agent
Secrets of finding and building your business with a good sales agent.
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Five Ways to get published on greeting cards
A quick guide to navigating publishing options by GCA member Bev Cunningham of the Creative Card Collective.
Top Tips from a greeting card sales agent
Seasoned greeting card agent Rosie Trow shares her wisdom from an agents perspective
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Greeting Card Industry Seminar on Trade with EU post-Brexit
Watch the virtual Greeting Card industry Seminar on trade with the EU post-transition.
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An Insiders Guide To Publishing
On the 5th Anniversary of Blue Eyed Sun, business owner Jeremy Corner shares his wisdom for new publishers.
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Price Codes
A Publisher’s guide to numeric and double-alpha Price Codes
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Top Tips for successfully selling Greeting Cards Online
By Rachel Dickson, owner of Zaquarella Design StudioDigital Strategy is a new concept to the world of paper greeting cards and since when do you even need one? Well the answer to that has become all too evident this year as we have faced a global pandemic and traditional retail store channels have been permanently affected. Our advice is to…
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Top 10 Things You Need to Know When Hiring Your First Employee
Hallidays, specialists in HR and Employment, are recommended by several GCA members. They have written a Top 10 Tips for recruiting that is available in the GCA members’ library  The GCA would like to thank Hallidays HR for this article. Hallidays offer GCA members a special discount on HR services, and a free 30 minute consultation.
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Starting Up – Trade Shows
Trade shows, taking the plunge! How to prepare for your first tradeshow.
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Festive Friday 2019 – New Toolkit!
Festive Friday, 29th November 2019, is the special day for everyone in the card industry (and all lovers of cards) to send their personal Christmas cards. This is to create a great first wave of beautiful cards arriving in early December to get the nation in the Christmas card-sending mood! We have lots of ideas…
GDPR Approaching
In May 2018 a new law come into effect in the UK. The General Data Protection Regulation, or GDPR, will apply to all companies which process EU citizens’ personal data (for example greeting card purchasers) and seeks to tighten up the rules relating to storage and transfer of those people’s private information. The aim of…
Starting Up – Top Tips on Order Forms
Include all your contact details on each form.A section for the details of the shop:Contact name at the shopDelivery addressInvoice address (if different)Any special instructions/required delivery datePayment details:Bacs (your bank details) and Cheques payable detailsMinimum order amount and carriage paid order amount (either in number of cards or in value).You need two basic columns for each range, the first should…
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Starting Up – Tips on Terms & Conditions
State if you have a minimum order amount.State that prices exclude VAT. (You add VAT on the invoice if you are VAT registered)Set Carriage paid (which means you pay for the delivery) on orders of somewhere around £100-£200 – this encourages buyers to order more.It is advisable to ask for payment on your first order before despatch. Issue a pro-forma…
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