Commissioned by the Greeting Card Association the annual GCA Market Report provides reliable figures for the greeting card industry for defined card categories based on its members UK retail sales. Once again the project was managed independently, confidentially and securely by Echo Research, the award winning market data company. The GCA Market Report can be…
#Cardmitment Toolkit for everyone to use to remind people of the joy of sending and receiving Christmas cards
Join our #Cardmitment campaign to encourage everyone to send cards this Christmas, and secure some press coverage to promote your business. GCA members across the country are working on initiatives to remind people about the joy and importance of connecting with their loved ones through greeting cards particularly at Christmas. Through fun activities and events,…
Tis the season for giving and spreading cheer,
and what better way to do so than taking
part in the Cardmitment Challenge.
The GCA is encouraging everyone to start writing their Christmas cards early, and post 2nd class to spread good cheer and create a wave of card sending! The Write Before Christmas is an initiative to engage your community, and bring people together to write their Christmas cards. The tagline was the brainwave of GCA member…
Over 40 retailers joined GCA Council members at the GCA’s Retail Forum, kindly hosted by Jakki Brown after the 2024 Henries judging. The afternoon saw retailers share their successes and discuss ideas for promoting card sending and growing sales in 2024. See PGBuzz for full report GCA CEO Amanda Fergusson spoke about the work the…
Details of trade fairs held throughout the year with significant sections dedicated to greeting cards.
Following the huge success of Pride in London last year where we handed out over 10,000 greeting cards to the cheering crowds, we’re delighted to announce that we’re doing it all again… TWICE!
A look at the origins of Mother’s Day, with facts and figures.
Why enter awards and top tips for being nominated. This blog also details many of the awards open to GCA members with links to enter.
An insiders guide to making the most of your first greeting card tradeshow.
A look at the origins of Father’s Day, with up to date facts and figures.
A look at the origins of Easter cards and the Easter bunny.
We look at the origins of Valentines Day, along with some fun facts
A look at the history of the Christmas card with up to date facts and figures.
How can your business benefit from Thinking of You Week? Top tips for getting involved and highlighting your business as part of the GCA’s consumer marketing campaign
Exchanging greetings at the festive of Eid is a tradition that goes back generations. Islam is the second largest religion in the United Kingdom of Great Britain and Northern Ireland. It is estimated that there are over 3 million Muslim’s in the UK, over 5% of the population, and growing. The industry is also seeing…
Top tips for using social media to drive sales in your business. Which platforms to use, and when to use them.
Free webinar for GCA members. Book now to learn Aspin’s Top 10 B2B website tips that will “challenge your trade website approach, ensuring your customers visit your website and place repeat orders”
The 2021 Consumer Survey Report commissioned by the GCA
Festive Friday is the 26th November. This is the day when everyone in the card industry, sends their Christmas cards! See here for our toolkit to promote this event in your community.
Thinking of You Week is the 3rd week of September. It’s an annual special week that harnesses the emotional power of greeting cards to create a wave of love, caring and happiness, led by the Greeting Card Association.
The GCA is proud to sponsor this new award celebrating and promoting diversity in the greeting card industry.
GCA toolkit for student presentations. Engaging with next generation of greeting card senders, and encouraging new talent into the card industry.