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GCA Market Report

GCA Market Report

Commissioned by the Greeting Card Association the annual GCA Market Report provides reliable figures for the greeting card industry for defined card categories based on its members UK retail sales. Once again the project was managed independently, confidentially and securely by Echo Research, the award winning market data company. The GCA Market Report can be…

Share the joy of cards and secure press coverage for your business this Christmas!

Share the joy of cards and secure press coverage for your business this Christmas!

Join our #Cardmitment campaign to encourage everyone to send cards this Christmas, and secure some press coverage to promote your business. GCA members across the country are working on initiatives to remind people about the joy and importance of connecting with their loved ones through greeting cards particularly at Christmas. Through fun activities and events,…

GCA Retailer Marketing 2024

GCA Retailer Marketing 2024

Over 40 retailers joined GCA Council members at the GCA’s Retail Forum, kindly hosted by Jakki Brown after the 2024 Henries judging. The afternoon saw retailers share their successes and discuss ideas for promoting card sending and growing sales in 2024. See PGBuzz for full report GCA CEO Amanda Fergusson spoke about the work the…

Getting started in cards

Getting started in cards

In the world of greeting cards, where heartfelt messages and creative designs bring joy to countless individuals, starting your journey can feel both exciting and overwhelming. Whether you’re an aspiring artist, a budding entrepreneur, or simply someone with a passion for crafting beautiful sentiments, the greeting card industry offers boundless opportunities. In this article, we’ll…