The GCA’s New Creative Talent project has built up a series of resources to both support GCA members looking to recruit new creative talent, and to offer a route into the industry for those looking to join. This project is led by industry creative leader and talent spotter Geoff Sanderson, from Jungle Studio, and below…
The 2025 Valentine’s Day Toolkit contains downloadable resources to help with online and offline marketing.
The 2025 Mother’s Day Toolkit contains downloadable resources to help with online and offline marketing.
The 2025 Father’s Day Toolkit contains downloadable resources with online and offline marketing.
The 2025 Easter Toolkit contains downloadable resources to help with online and offline marketing.
Commissioned by the Greeting Card Association the annual GCA Market Report provides reliable figures for the greeting card industry for defined card categories based on its members UK retail sales. Once again the project was managed independently, confidentially and securely by Echo Research, the award winning market data company. The GCA Market Report can be…
#Cardmitment Toolkit for everyone to use to remind people of the joy of sending and receiving Christmas cards
Join our #Cardmitment campaign to encourage everyone to send cards this Christmas, and secure some press coverage to promote your business. GCA members across the country are working on initiatives to remind people about the joy and importance of connecting with their loved ones through greeting cards particularly at Christmas. Through fun activities and events,…
Tis the season for giving and spreading cheer,
and what better way to do so than taking
part in the Cardmitment Challenge.
The GCA is encouraging everyone to start writing their Christmas cards early, and post 2nd class to spread good cheer and create a wave of card sending! The Write Before Christmas is an initiative to engage your community, and bring people together to write their Christmas cards. The tagline was the brainwave of GCA member…
The GCA publishes toolkits to help retailers and publishers promote card sending occasions. GCA Toolkits
Over 40 retailers joined GCA Council members at the GCA’s Retail Forum, kindly hosted by Jakki Brown after the 2024 Henries judging. The afternoon saw retailers share their successes and discuss ideas for promoting card sending and growing sales in 2024. See PGBuzz for full report GCA CEO Amanda Fergusson spoke about the work the…