News & Insights

Cards for HM The Queen, for the Platinum Jubilee

Cards for HM The Queen, for the Platinum Jubilee

The GCA linked up with PGLive to collect and deliver cards from the greeting card industry for HM The Queen on the occasion of her Platinum Jubilee. This is a fantastic opportunity to raise the profile of our world-leading industry and ensure that HM receives a special postbag of wonderful cards from our industry. Collecting…

GCA meeting with under-secretary of state Paul Scully MP

GCA meeting with under-secretary of state Paul Scully MP

The GCA is involved in quarterly meetings with Paul Scully MP, secretary of state for small businesses. Issues raised by GCA members are added to the agenda for government response. The meetings are hosted by the Indie Retail Confederation, a group of trade associations, including the GCA, who number independent retailers among their members. The…

Christmas card media coverage throughout the last quarter of 2020

Christmas card media coverage throughout the last quarter of 2020

Christmas card media coverage has continued with many journalists contacting the GCA to ask if Christmas cards are more important than ever this year as they seek to find some good news stories: Early press interest in Christmas cards promoted by GCA PR releases The press calls this year started in October, earlier than usual,…

Top Tips for successfully selling Greeting Cards Online

Top Tips for successfully selling Greeting Cards Online

By Rachel Dickson, owner of Zaquarella Design StudioDigital Strategy is a new concept to the world of paper greeting cards and since when do you even need one? Well the answer to that has become all too evident this year as we have faced a global pandemic and traditional retail store channels have been permanently affected. Our advice is to…

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GCA 2020 Conference and AGM – full agenda announced!!

GCA 2020 Conference and AGM – full agenda announced!!

We are all looking forward to seeing you Wednesday, and getting the greeting card community together. If you can’t now join us live, due to the recent announcement of a further lockdown in England, you can view this event later: Buy your ticket, and email us on admin@gca.cards (from the same address) and we’ll send…

Retailer banner – to encourage customers to join us and send their Christmas Cards on Festive Friday 2020!

Retailer banner – to encourage customers to join us and send their Christmas Cards on Festive Friday 2020!

Festive Friday is the last Friday in November – this year 27th November, and the day every year that the greeting card industry send their Christmas cards!   2020 is a year that has seen us isolated from family, friends and work colleagues, with continued social distancing meaning that we need to plan ahead with our Christmas shopping.   Many are reporting…

GCA members show the power of keeping in touch with cards during lock-down

GCA members show the power of keeping in touch with cards during lock-down

Award winning artists, and Greeting Card Association members, Lanther Black, have written and produced a film for the Greeting Card Association illustrating the joy of receiving a card. GCA members, ranging from artists, publishers, retailers through to suppliers and agents, have come together during lock-down to share the pleasure of cards. Sending and receiving a…

Letters from Lockdown – ITV reflect on the importance of sending cards

Letters from Lockdown – ITV reflect on the importance of sending cards

In week 8 of lock-down ITV news reflected on the important part card sending is playing during the Corvid 19 lock-down, and how the card industry is playing it’s part in raising morale and supporting the NHS. ITV regional news across the country talked about the importance of sending cards to keep in touch during lockdown….

Send a card deliver a smile – Bridging the Social Distance

Send a card deliver a smile – Bridging the Social Distance

Thinking of You Week officially starts on 21st September 2020. But in the midst of the current coronavirus outbreak we think every week is an opportunity to bridge the physical distance currently between us and our loved ones by sending a card. GCA members across the country are reaching out to their local communities to…