How to Photograph Greeting Cards
How do you make your products look good online and in print? A short tutorial by Richard Jackson of Forever Creative Photography is here to help.
Marketing Support
Top 10 Things You Need to Know When Hiring Your First Employee
Hallidays, specialists in HR and Employment, are recommended by several GCA members. They have written a Top 10 Tips for recruiting that is available in the GCA members’ library  The GCA would like to thank Hallidays HR for this article. Hallidays offer GCA members a special discount on HR services, and a free 30 minute consultation.
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Chinese New Year
Chinese New Year marks the start of the traditional Chinese Calendar. It’s sometimes called the Lunar New Year or the Spring festival. It’s the most important holiday in the Chinese calendar, which is a lunar based calendar, hence why the dates change each year. Chinese New Year is fast becoming a major festival in the…
GCA Logos and Brand Usage Guidelines
The GCA logo is available for members to use on their marketing material and website
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Consumer PR: #cardtokeep press campaign – to remind and encourage people about the importance of sending cards
Please find attached a text only version of our #cardtokeep press release – to remind and encourage people about the importance of sending cards. Add your own cards and stories to this, and then use it to join in with our campaign and get some local press coverage for your business. If you need help or want to talk this…
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Consumer PR: Draft Press Release for Members to use
Attached is an example of a press release that the GCA has sent to media recently. Local newspapers and radio are always looking for stories, so do use this, or clip text from it, and do your own press release letting your community know what your business is doing. Remember to include your business name and address, and links to…
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New 100th Anniversary logo sign for trade shows
The GCA has a lovely new gold logo ‘card’ to celebrate our Centenary. This will replace the old-logo plastic signs. We will be handing these out to all PGLive exhibitors at the show. We will also be handing them out at Harrogate, Autumn Fair and Top Drawer. If you need one and are not at…
Supporting Independent Retailers
94% of greeting cards are bought in a bricks and mortar store so it is important that the GCA raises the profile of cards with those working to support retailers and High St communities. The GCA recently attended a meeting of the Independent Retailers Confederation. The IRC brings together a number of trade associations with…
Debut comes to Autumn Fair 2018
After the success of the Spring Fair Debut, the scheme is coming to Autumn Fair 2018. “The feedback from Debut exhibitors at Spring Fair last week has again been fantastic, and with this area going from strength to strength I’m now really excited to be able to offer the same opportunity to members at Autumn…
The Market – Sending Occasions
The greeting card industry uses its own terminolgy to define card sending occasions and styles of cards. This section explains the main occasions and some of the category titles used in the Henries awards.Spring SeasonsSpring Seasons sending occasions comprise Valentine’s Day, Mother’s Day, Father’s Day and Easter. Falling on 14 February, Valentine’s Day is first of the Spring Seasons events…
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