Diversity and Inclusion

Black History Month: Why It Matters for Publishers and Retailers

Black History Month: Why It Matters for Publishers and Retailers

As a Black Council member of the Greeting Card Association, I am dedicated to promoting diversity and inclusion in the greeting card industry. It is important to me that our industry reflects the diversity of our communities and that everyone feels recognized and celebrated. This year’s Black History Month theme, “Reclaiming Our Narratives,” provides an…

GCA and Winston’s Wish Workshop

GCA and Winston’s Wish Workshop

GCA members held an inspiring workshop with the Winston’s Wish team, kindly hosted by Moonpig. Winston Wish’s enthusiastic young ambassadors  shared their stories and provided valuable insight into the language and imagery suitable for greeting cards designed for bereaved children. Background to this Workshop Winston’s Wish contacted the GCA saying that their youth ambassadors felt…

Children’s Bereavement cards

Children’s Bereavement cards

Children’s bereavement charity Winston’s Wish contacted the GCA as they are seeking partners in the greeting card industry to work with to create a new sympathy range for children. Children are often described as ‘the forgotten mourners’ because they are frequently excluded from having a full and active role in the grieving process. Feedback from…