In celebration of the GCA’s 100th Anniversary the GCA stated a campaign to collect images of cards that had been kept and the stories behind them. Text version of #cardtokeep press release for you to use in the members library; Add your own images and then use this release to send to your local media to generate PR for your company. Do get in touch if you’d like to discuss.
We launched this campaign with the BBC on Monday 25th November 2019, and so far are having a great response.
https://www.pgbuzz.net/the-bbc-laps-up-the-gcas-cardtokeep-campaign/
We now rolling out our press activity across the country to remind people of the connections created by sending and recieveing cards.
Sharing images of the cards people have kept, and the stories behind them is a good reminder of the importance of sending cards at this key time of year. Visit our Thinking of You Week website to see some of the stories we are collecting. https://www.thinkingofyouweek.cards/homesick-students-card-from-parents-cardtokeep/
